The CEO of a Dutch based architecture firm created an 'out of the box' brief.
As the CEO says, "Sometimes clients must somewhat take a 'gamble' before selecting a specific (preliminary) design. After that it is up to us, the architects to deliver, since the rough strokes from the first drawings need to be replaced by accuracy and finesse."
"The dices represent the playfulness and the “gamble" factor, whereas the box is the main structure holding the creative impulses in check."
Above: The brief came with the picture on the left, Handpicked then suggested to create something inspired from the picture on the right.
To emphasis the corporate style, Handpicked choose customized high quality heavy-wood dices of 2x2cm. The boxes were made in black (the company's branding) , with a high gloss finish and the company's logo printed on the sliding lid. Inside a lining of black velvet for an extra touch of class.
The project was a creative journey for the handpicked producers.
A nice idea: Out of the box!
And the dices? They went in the box of course.
Updates and behind-the-scenes of our Sourcing, Procurement & Manufacturing assignments.
Wondering if it would benefit you to buy or produce directly from an overseas factory?