An annual gift to surprise valued stake-holders remains a great way to create a lasting impression.
Our long-term client PropertyGuru, South East Asia's leading PropTech company knows this (all) too well and over the years, their annual gift became a true collectors item.
Handpicked was pleased to be part of this co-creation once again and assisted in the design, production and shipping of the one and only Teddy Bear.
Have a look as we highlight some of the steps of this production taking place in a handpicked factory in Guangzhou, China.
Compared to previous years, this Teddy Bear was blessed with a slightly bigger head and smaller legs, adding more cuteness to the soft-toy. Below some pictures and a short video of this years Teddies-models.
Once the bare models were finalised obviously they still needed to be dressed.
In 2017 the collectors item was wearing a red hoodie and a pair of jeans and last year the Teddy had a white hoodie-active wear. This year the Teddy was dressed in a red company Polo-shirt.
Inspired from the actual company Polo, a custom-made design was developed for the soft-toy to match the corporate fashion style.
Extra care was taken to highlight the white details on the collar and inner-works of the button-area to match the original design. And of course the embroidery of the logo.
One of the main challenges we met at this stage was the replicating of the polo’s details in such a mini size. The white stripes can only be printed on, and due to space limitations, we were not able to layer on an additional grey stripe that was actually in the human-sized polos. Also, only one little button was possible, instead of 3! To make up for it, we chose an extra soft Plush material for the bear (instead of regular cotton) to increase the bear’s cuddly-factor!
Click on the images to enlarge
Below the positioning of the company-name on the backside of the Polo-shirt being measured and embroidered according to the correct proportions.
Click on the images to enlarge
Click to watch the video
As a finishing touch, the creative people of PropertyGuru decided that this year’s Teddies will carry a unique tin button on its chest. Since the Teddies were sent to different countries in South East Asia, each country received a distinctive tin-button colour with custom-made text-design.
After completion and final inspections, all soft-toys are sorted, individually wrapped, packed and ready to leave the factory. We look forward to creating the next Teddies of 2020.. how will they look like? :)
All photos are posted with permission from PropertyGuru.
PropertyGuru Group is Asia’s leading online property company and the preferred destination for over 25 million property seekers to find their dream home, every month. The PropertyGuru Group seek to empower property seekers with the widest options of more than 2 million homes, in-depth insights and solutions that enable them to make confident property decision across Singapore, Malaysia, Thailand, Indonesia and Vietnam. www.propertygurugroup.com
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